Set out with the goal of opening to the global market, Medialyzer offers service to advertisers in traditional media channels with its products with artificial intelligence image recognition technology; Tvlyzer and Radiolyzer. Medialyzer provides feedback to advertisers by analysing and monitoring effects of TV and radio advertisements that cannot be measured with Tvlyzer and Radiolyzer. Thus, the company increases the effectiveness and efficiency of traditional advertisements and at the same time provides a competitive advantage to advertisers in traditional media channels.
Founded by Mustafa Güllü, Abdurrahman Beşinci, Emre Gönültaş ve Can Üzüm, Medialyzer offers solutions for offline advertisements that are not measurable with Tvlyzer and Radiolyzer products. The company recently announced that it has gotten seed funding by TechOne and twozero Ventures worth TL 3.2 million. Enabling traditional media advertisements to be analysed and monitored with artificial intelligence image recognition technology; Medialyzer makes it possible to increase the effectiveness and efficiency levels of advertisements by providing data to users.
Medialyzer Co-founder, Mustafa Güllü stated that advertisers could not sufficiently measure the results of their investments; in offline media channels, notably in TV. Saying that they make digital data generated by the use of multi-monitor on the user side meaningful with their video recognition and artificial intelligence technologies; Güllü told that; “Thanks to our platform, advertisers can analyse the feedback of their ads and increase their efficiency. As Medialyzer, we want to be the pioneer and the first technology initiative that comes to mind; to measure offline media channels in the global market.
A unique data store for users who give ads offline
Offering advertisers in traditional media channels the opportunity to see the cost analysis of their ads; feedback on the basis of channel and program; and its performance analysis in time domain; Medialyzer allows users to monitor all media ads of their competitors with its voice and image recognition technology; supported by machine learning.
With Tvlyzer and Radiolyzer, users who follow their competitors’ advertisements on media channels; gain a competitive advantage by automatically optimizing their advertisements. The company explained that in a short time they would activate its products that can measure the effects of VoD platforms and outdoor advertisements; besides the measurement of TV and radio ads. Medialyzer becomes a unique data store for users advertising on traditional media channels with artificial intelligence image recognition technology.