You saw someone walking on the road; patterned dress, burgundy bag or bell bottoms; “Where did they get it? I wish I could ask.” Does this scenario fit you? Then you will be delighted to learn that digital technology has solved this problem. With this application defined as Shazam’s fashion version, shopping is easier and fun than ever before; Fashion wizard application from Blippar and Visa.
Innovations in 3D and digital technologies, called the technology of the future, but which have become an indispensable part of today, are not interrupted. Blippar provides solutions in the field of 3D experience and augmented reality services, and signed a very interesting technological study by combining its forces with Visa Europe. With this developed 3D visual identification browser, you can access detailed information by scanning an outfit that you see while crossing the street with your smartphone. This application not only informs you about where the clothes are sold, but you can even buy your clothes for you by finding your body.
The first attempt of this augmented reality application; which is compatible with iOS and Android; will be held this evening (June 10th, 2016) at the House of Holland men’s fashion show by model Rafferty Law and DJ Nick Grimshaw. In this organization, during the fashion show; the guests can watch the costumes they like and see on the models; and these orders will be delivered to the owners on Saturday.
Blippar application
This application, which will change the whole shopping concept if it is successful and widespread; the founder of House of Holland, British Designer Henry Holland said; “I was very excited about this technological development; I always wanted to have this opportunity as a customer and businessman.”
Hendrik Kleinsmiede, Visa Europe Co-Founder, foresees that House of Holland; as well as other fashion brands will be closely interested in this practice; in the near future it will be possible for people to take the delivery at their homes; by scanning a dress worn by friends with this application.