A 3D printing technology manufacturer, Materialise announced a strategic investment in Ditto, a developer of virtual eyewear try-on platforms. Digital transformation in the eyewear industry takes place with 3D printing technology, that enables to mass-manufacture fully individualised products at low cost. At the same time, new opportunities are emerging with the introduction of advanced digital technologies in the eyewear industry. In this way, Ditto offers its customers virtual try-on solutions by providing a personalised shopping experience.
United States based Ditto serves as the leading eyewear recommendation and virtual try-on technology platform for forward-looking retailers, brands and eye care professionals globally. Belgium based Materialise continues to provide software solutions and 3D printing services to many different sectors with its nearly 30 years of experience. Leading the fast transformation of the hearing aid industry; Materialise now uses its expertise to transform the eyewear industry by creating a digital manufacturing platform. The introduction of advanced digital technologies in the eyewear industry offers personalised frame options and virtual try-on solutions.
The manufacturing of glasses frames by 3D printing supports the creation of unique and personalised designs, while reducing stock risks and providing a more sustainable manufacturing process. Digital manufacturing technology also makes it possible to shift from inventory-oriented production to a more customer-oriented approach. Ditto partners with retailers, brands and eye care professionals to create personalised shopping experiences for eyewear customers. Ditto’s platform captures a precise map of each customer’s face and their personal style preferences; to make insightful recommendations, determine precise fit and style, and visualise it all with vivid realism. In the process, their clients gain a deeper understanding of each customer; that opens up new opportunities to better serve them across channels.
3D printing has the potential for digital transformation
Ditto’s CEO and Cofounder, Kate Doerksen told that their collaboration with Materialise would help them deliver on their goal of making eyewear more personal. Saying that the shift towards eCommerce, digitally enabled smart stores, and digital manufacturing is inevitable, Doerksen said; “We are excited to bring combined solutions to our clients to create a differentiated, personalised customer experience and product offering”.
Global Head of Business Strategy for Wearables at Materialise, Alireza Parandian noted that 3D printing holds the potential to transform industries; by making it possible to create unique designs, manufacture in small batches and offer levels of personalisation never seen before. Relaying that with three decades of 3D printing experience, Materialise is ideally positioned to drive these industry transformations; Parandian stated that their collaboration with Ditto confirms their commitment to create an end-to-end digital platform for the eyewear industry.