Following technological developments closely, IMAX adapted to virtual reality technology very quickly. Aiming to present rich VR contexts to the users, the company made 50 million dollars of investment.
Starting a new era in cinema and visual arts world, IMAX Corporation continues to grow with digital technologies. The company also meets user with VR centers where it made a significant investment for high quality experiences.
IMAX said the new fund is related to the company’s yet-to-open virtual reality entertainment hubs it plans to create at movie theaters and shopping malls in the U.S., the United Kingdom, China, the Middle East, and other parts around the world.
“With VR in its ascendancy, this initiative is a key step in ensuring that more high-quality content makes its way to various VR platforms, including IMAX VR centres,” IMAX chief business development officer Robert D. Lister said in a statement.
Virtual reality technology is seen by analysts and technology companies like Facebook with its Oculus Rift VR headset and Google with its Daydream View VR headset as future big business. But it’s still the early days when it comes to consumer adoption.