Sunday, December 22, 2024

IMAX’s Giant 50 Million Dollars VR Investment

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Following technological developments closely, IMAX adapted to virtual reality technology very quickly. Aiming to present rich VR contexts to the users, the company made 50 million dollars  of investment.

Starting a new era in cinema and visual arts world, IMAX Corporation continues to grow with digital technologies. The company also meets user with VR centers where it made a significant investment for high quality experiences.

IMAX said the new fund is related to the company’s yet-to-open virtual reality entertainment hubs it plans to create at movie theaters and shopping malls in the U.S., the United Kingdom, China, the Middle East, and other parts around the world.

“With VR in its ascendancy, this initiative is a key step in ensuring that more high-quality content makes its way to various VR platforms, including IMAX VR centres,” IMAX chief business development officer Robert D. Lister said in a statement.

Richard L. Gelfond
Richard L. Gelfond

Virtual reality technology is seen by analysts and technology companies like Facebook with its Oculus Rift VR headset and Google with its Daydream View VR headset as future big business. But it’s still the early days when it comes to consumer adoption.

 

 

 

 

Engin Buzhttp://printing3d.news
After graduating from the Department of Journalism in the Faculty of Communication at Ankara University, Mr. Engin Buz completed his master's degree in Yıldız Technical University's Department of Political Science and International Relations. In 2000, he began his career as a reporter working in various publishing companies and he has prepared culture-art and economic news. Working as an editor in publications for the textile industry since 2009, Buz has started to work at Textilegence established in 2013. Engin Buz is currently preparing business news for the textile and digital printing industries prominently.

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